Salesforce vs. SugarCRM

If you are trying to choose the best CRM system for your company and find yourself comparing Salesforce and SugarCRM, you are in the right place!

A CRM system has become a vital tool to enable business growth and overcome the challenges of scaling up. So it's no surprise that you're interested in making the necessary comparisons to make the right decision.

You might also be interested in: Comparative 2021: Salesforce vs. Odoo

Here is the information you are looking for.

Salesforce

Salesforce is one of the most recognized and fastest growing global software and technology companies. In addition, it is an integrated CRM system that gives the different departments of a company a complete, unified and shared perspective of each customer.

One of its main objectives is to enable commercial areas to create outstanding experiences at all points of interaction between a brand and its prospects. Its interconnected solutions improve the marketing, commercial and customer service areas of companies.

SugarCRM

This CRM system is one of the many alternatives to Salesforce, only perhaps the least known. It includes a set of tools for marketing, sales, support and business intelligence teams.

SugarCRM is described as a customer experience platform that handles marketing automation, account management and customer relationship management.

Why choose Salesforce

Salesforce is the ideal option for large companies. This CRM system is one of the most complete and has several integrations to increase its use and expansion in your company. This way you can cover the needs of all your departments and maintain a comprehensive management.

Why choose SugarCRM

While this CRM system is somewhat weak compared to Salesforce, it is a competitor that can provide you with usability and scalability.

If you want to keep your data in-house this is your best option, as Salesforce does not have a local component to do so.

And while it is designed to meet the needs of organizations of all sizes, it is best suited for small businesses that want to keep software costs low.

Among its tools you will find: customer relationship management, sales and marketing automation and account management.

Salesforce helps increase sales, deliver services, optimize efforts, and market products more intelligently.

Among its main integrations are: App Cloud, Service Cloud, Marketing Cloud, E-commerce Cloud, Community Cloud, Analytics Cloud and Sales Cloud.

Comparison between Salesforce and SugarCRM

In this table you will find a comparison that will help you to know which is the best CRM system for your company.

Function	Salesforce	SugarCRM
Implementation and ease of use	It is cloud-based, so it runs through a browser and data is stored online. This is a great advantage for remote teams who want to access tools and information from wherever they are.	It is available as an on-premise solution, requiring an IT department equipped to implement and maintain it.
Features and functions	It has a set of different products in which you can find: App Cloud, Service Cloud, Marketing Cloud, Sales Cloud, Analytics Cloud, Community Cloud, E-commerce Cloud, among others. However, its products go a step further to meet specific business needs and enjoys being a much more customizable platform.	It has a set of four different products: Sugar Market, Sugar Sell, Sugar Serve and Sugar Discover.
Reporting and analysis tools	Salesforce users can organize their campaigns into hierarchies to easily view related marketing tactics. Analytics data includes key metrics such as: total number of responses, leads and conversions.	It offers real-time reporting where users can make KPI specifications and link opportunities to campaigns to track ROI.
Collaboration and integrations	Salesforce enjoys some advantage by offering native support for SAP, Oracle and NetSuite. It also has a website for both free and paid third-party applications and add-ons.	Customers can visit the SugarCRM Exchange website and choose from a variety of additional add-ons. Each of these add-ons must undergo a 90-day certification program to ensure compliance with quality control guidelines.
Scalability and price	It has different types of subscriptions that vary according to the needs and size of the companies.	It has different types of subscriptions that vary according to the needs and size of the companies.

Now that you have this information, do you have a clearer idea of the ideal CRM system for your company? Both options are great, however, you can only have one that fits your needs and budget.

If you are thinking that Salesforce is the right choice, we invite you to contact our experts at Nuvalia to provide you with the most comprehensive consulting, implementation and after-sales service for your organization.