2021 Comparison: Salesforce vs. Odoo
The software you integrate into your operations should not be taken lightly, as it has a direct impact on the smooth running of your company. Therefore, it is essential that before implementing a new technology, you carry out an exhaustive review of your options, qualities and coverage.
One of the great unknowns for many companies today is which is the best CRM. Although both solutions have great advantages, they do not have the same objectives or functions. And this time we want to make a comparison of two quite popular software in the market: Salesforce and Odoo.
You may be interested in: Your company doesn't have CRM? You are 5 years behind your competition! Find out why!
Salesforce is a CRM software designed to help companies maintain customer relationships, while Odoo serves a company's business needs.
Below, we will delve into their qualities and functions, so you will know which one is your best option:
Salesforce vs. Odoo
Undoubtedly, when you hear both names, the one that stands out the most is Salesforce, as it is one of the most popular CRMs in the market. This is due to the great service it provides to its customers and the reliability it has maintained over the years.
However, as time goes by, more and more software providers such as Odoo have emerged. Maybe until now you were not aware of its existence, but don't worry, it's not that you have been out of touch with the world of CRM and ERP software, as this brand is relatively new but is already used by companies such as Toyota and Alta Motors.
Now, let's go through each of these great softwares and analyze their main features.
Contact management
Salesforce has a clear lead in this quality because, being a cloud-based CRM software, it is able to obtain details that might be missing from your contact database through other cloud sources. In addition, its contact management feature analyzes interactions on various social platforms and provides exceptional tracking that aids in lead generation.
Odoo, in turn, allows you to observe the buying habits of your customers to adjust your commercial strategies based on trends or changes in consumers. In addition, it has a very useful synchronization with Google Calendar to facilitate follow-up with customers.
Reports and dashboards
These reports and dashboards help you control different aspects of your business. For example: audit your sales or measure the work performance of your employees. This is an essential function to make better business decisions.
In the case of Salesforce, the dashboards can be adapted to your needs; an option that is highly appreciated by users. Odoo, on the other hand, offers different types of reports such as banking, fiscal or reconciliation reports; and being an open source software, other types of dashboards can be created.
Marketing automation
Without a doubt, Salesforce has been able to establish itself as a CRM with great marketing automation features, because, in addition to just being able to send a scheduled email, it also allows you to customize it through web tools.
Odoo, on the other hand, has the ability to configure what you want to happen to your email based on the customer's reaction; this can be that it is replied to or deleted.
List of features
Salesforce offers its users:
- Account and contact manager.
- Opportunity management and scoring.
- Lead management.
- Sales data.
- File synchronization.
- Shared files.
- Sales forecast.
- Mobile application.
- Contact Manager.
- Real-time visualization.
- Drag-and-drop interface.
- Dashboards.
- Visual workflow.
In the meantime, Odoo has the following features:
- Web site creation applications.
- Odoo Studio.
- Cloud platform.
- Productivity applications.
- Community applications.
- Editing of business applications.
- Sales applications.
- Success package.
- Operations applications.
Don't miss: Are you making data-driven decisions or just guessing? You need business intelligence
Integrations
In terms of integrations, Salesforce has:
- Force.com.
- Heroku.
- ExactTarget Fuel.
- Third Party Data and AppExchange applications.
- Service Cloud.
- Marketing Cloud.
- Pardot.
- Desk.com.
- Analytics Cloud.
- Data Cloud.
- JIRA.
Oboo does not have so many integrations, but the ones available can be quite useful:
- WooCommerce.
- Magento.
- Office 365.
Devices available
With Salesforce you can have the following available:
- Windows.
- Linux.
- Android.
- iPhone/Ipad.
- Mac.
- Web-based.
And with Odoo only:
- Android.
- iPhone/iPad.
- Web-based.
Price
It is well known that the great advantages of Salesforce come at a cost that may not be fully viable for many companies. However, its features, tools and results are completely worth it.
And while Odoo is a bit more flexible, the integrations you make in Odoo Community have extra charges. Also, if you are a medium or large company, its free version may not offer you the features and scalability you need.
Salesforce or Odoo, which one to choose?
As you have seen, both CRM software have unique qualities and features. However, your decision should be based on your needs and budget. But this does not mean that a "cheaper" option is what your company really needs, because, over time, it could be an alternative that falls short in solutions and does not allow you to grow steadily.
Therefore, Salesforce can be seen as a more viable option, since, from the start, it has different functions and integrations with which you will be able to continue with your operations without complications or limits.
Either way, at Nuvalia we can help you find out which is the ideal technology for your company. We invite you to consult one of our experts to start your evaluation.