Salesforce: Unreliable data, #1 concern of adding AI in an enterprise

In today's era of artificial intelligence (AI) driving innovation, Salesforce's State of Data and Analytics report sheds light on the key concerns and challenges organizations face as they try to make the most of advances in this field.

Based on surveys of more than 10,000 technical and business leaders in 18 countries, this report highlights the critical importance of data security and reliability in the success of business initiatives. How can a Salesforce Partner help you overcome these challenges? Read on!

The AI revolution

Wendy Batchelder, Chief Data Officer at Salesforce, stresses that the AI revolution is, in essence, a data revolution. A company's AI strategy is only as strong as its data strategy, with trust at the core. The report reveals that 87% of analytics and information technology (IT) leaders agree that the advances make data management an even greater priority.

Main concerns of integrating AI in an enterprise

Challenges of data confidence and accuracy

The report highlights a lack of confidence in data accuracy among respondents. Data security emerges as the biggest challenge in managing and leveraging data for business needs. 65% of IT leaders experienced a security breach between June 2021 and June 2022, and 35% of them were unable to recover the affected data.

Fear of missing out on the benefits of AI

With the current focus on leveraging generative AI to improve productivity and increase revenue, the report highlights that 77% of business leaders fear falling behind in the adoption of generative AI. The key to harnessing its promise is to get your data in order.

Challenges to confidence in data quality

The report highlights that while the teams closest to the data, such as data and analytics, are the most confident in data accuracy, even they have room for improvement. Only 57% of data and analytics managers have full confidence in data and analytics. Line-of-business departments are even more skeptical, with an average of 43% fully trusting their data.

Security threats and lack of data harmonization

Data security threats stand out as the number one challenge among survey respondents. Sixty-five percent of IT leaders experienced a security breach in the last year. In addition, more than two-thirds (68%) of IT and analytics teams anticipate a significant increase in data volume in the next 12 months.

Lack of data harmonization emerges as the biggest obstacle to extracting value from data sources. Data disparity and compartmentalization are of concern to business leaders, who cite the lack of a single source of truth as a major obstacle.

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Keys to AI success

Establishing effective data governance, including clear rules for data access, accuracy, privacy and security, is essential to driving trust and adoption of AI. More than 85% of leaders surveyed use data governance as a tool to ensure basic data quality, inspire trust and democratize access to data.

Similarly, the report reveals that more than 79% of analytics and IT leaders are investing more in analytics and data visualization tools compared to last year. In addition, 75% are investing more in training and development.

Data management as a key to the success of generative AI

In the words of Wendy Batchelder, "data management is the single most important action a company can take to successfully implement generative AI." To effectively manage data, leaders must use data governance strategically and invest in a strong culture that promotes the importance of being a data-driven company.

With data security and reliability at the core, organizations can unlock the true potential of artificial intelligence on the path to exceptional business success.

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How a Salesforce Partner can ensure the reliability of your data

In today's business environment, where reliable data management is critical to success, having a trusted partner becomes crucial. A Salesforce Partner can play a vital role in helping companies ensure the reliability of their data and overcome the challenges highlighted in Salesforce's State of Data and Analytics report. Let's take a look at how:

1. Proper Salesforce implementation and configuration

An experienced Salesforce partner can ensure proper implementation and configuration of the platform. This involves customization to the company's specific needs, ensuring that data is captured and stored accurately and securely from the outset.

Effective data governance

Data governance is essential for information reliability. A Salesforce partner can establish clear policies for data collection, management, storage, and communication. This includes standards to ensure data accuracy, completeness, reliability and relevance.

Data security and privacy

A Salesforce Partner can implement robust data security measures, helping to prevent breaches and protecting confidential information. In addition, they will ensure that privacy policies are enforced at all levels, building a secure and trusted environment for business data.

4. Training and continuous development

Lack of confidence in data can be addressed through training and ongoing staff development. A skilled Salesforce partner can offer targeted training programs, ensuring teams understand the importance of data accuracy and how to maintain high standards.

5. Proactive monitoring and maintenance

Proactive data management is key. A Salesforce Partner can establish continuous monitoring systems to identify potential problems before they become crises. This involves early detection of data discrepancies and implementing corrections in a timely manner.

6. Process and workflow optimization

Ensuring data reliability means optimizing processes and workflows. An expert Salesforce partner can review and improve existing processes, eliminating potential points of failure and ensuring that data flows efficiently and accurately throughout the organization.

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7. Adaptation to the latest Salesforce technologies

Technology is constantly evolving. A Salesforce partner will stay up to date with the latest platform features and tools. This ensures that the company is using the most advanced technologies for data management, keeping up with industry best practices.

8. Incident and security breach support

In the event of a security incident, having a Salesforce partner provides valuable backup. They will be prepared to handle emergency situations, implement corrective actions, and help the company recover from any data security breach.

Collaborating with a Salesforce Partner is not only an investment in the technical implementation, but also in the integrity and reliability of enterprise data. A partner's expertise and commitment are invaluable assets in ensuring that data is accurate, secure, and aligned with industry best practices. With a trusted partner by their side, companies can unlock the full potential of Salesforce and build a solid foundation for long-term success. Find out how to achieve this with us at Nuvalia through this link.