Afirme

CX is a radical change in the way we do business.

CX is a radical change in the way we do business. This model, instead of selling first and then satisfying, seeks to delight the customer with experiences that surprise them so that sales are a natural consequence.

Let me tell you something, according to many psychological studies, people get more happiness from acquiring experiences than from acquiring possessions.

On the other hand, 52% of users would pay more for an efficient customer experience.

 

This means that a CX-based business model can benefit all aspects of a company.

 

That is why we created this guide, we believe it can be extremely useful for you and your team.

Tiene la finalidad de explicarte por qué es tan importante implementar CX en todas las áreas de tu empresa, todo aplicado al caso específico de la industria financiera en México.

In this guide we created for you you will find:

• What is Customer Experience and why is it so important?

• El Customer Experience en el sector financiero

• ¿Qué esperan los nuevos consumidores de los servicios financieros?

• Las etapas del Customer Experience en el sector financiero

• How can the financial sector improve its Customer Experience?

We hope you find it very useful!